Whether or not your business is suited to digital marketing depends very much on the nature of that business, where it is now, and where you want it to go in the future. If, for example, you’re a dairy farmer in rural Benue state Nigeria, have a fixed contract to supply yam to the local co-operative, and have little, if any, scope or ambition to diversify and grow your business year-on-year, then digital marketing probably isn’t for you. Likewise, if you’re a local butcher with an established client base in a thriving market town in the Abule-Egbe-Abattoir area of Lagos state Nigeria, and simply want to maintain the status quo, then again you’ll probably do just fine without digital marketing.
There is a joint close to my house, where I always branch to take cold drinks on hot afternoons. I just discovered Coca-cola had made a smaller bottle size, now being sold at the same price we used to buy a bigger one. "This is a recession bottle," I mumbled to myself in annoyance. But then, instead of reducing the size, why can't they eliminate the cost of making a bottle to give us more content, and serve the drink into cups straight from a water-dispenser-like device?
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