You can now advertise on BBM in Nigeria

22 February 2016 Written by 
Published in Digital Advertising

You too can easily get your Brand/Business on BBM and reap from the over 4 million, high value Blackberry Messengers (BBM) users in Nigeria.


Benefits of Advertising on BBM

  • BBM can be installed on all major mobile devices and it is widely used in Nigeria.
  • Sponsored content can be targeted based on age, gender and location and it is strategically displayed at the top level of feeds, to attract users.
  • Performance has been between 6-10% CTR on campaigns run so far – which is excellent value and way above industry standards.

Statistical Information on BBM usage in Nigeria

  • 80% use BBM for personal use while 20% use it for business
  • 55% are male, while 45% are female
  • 20% having shopped online before
  • 28% earning more than NGN 200,000/month

Cost of Advertising on BBM

  • The BBM ‘Premium’ Sponsored Posts & Invites, cost is $3.50 CPM (cost per thousand Targeted Ads).
  • Minimum booking/campaign amount is $1,500 which attracts about 280,000+ impressions. at average engagement rate of 5 – 10% CTR (Click-through rate) depending on how creative and enticing the banners used are.


Read 3687 times Last modified on Monday, 22 February 2016 19:03
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Michael Abisuga

Idea-to-Reality Strategist