Benefits of Advertising on BBM
- BBM can be installed on all major mobile devices and it is widely used in Nigeria.
- Sponsored content can be targeted based on age, gender and location and it is strategically displayed at the top level of feeds, to attract users.
- Performance has been between 6-10% CTR on campaigns run so far – which is excellent value and way above industry standards.
Statistical Information on BBM usage in Nigeria
- 80% use BBM for personal use while 20% use it for business
- 55% are male, while 45% are female
- 20% having shopped online before
- 28% earning more than NGN 200,000/month
Cost of Advertising on BBM
- The BBM ‘Premium’ Sponsored Posts & Invites, cost is $3.50 CPM (cost per thousand Targeted Ads).
- Minimum booking/campaign amount is $1,500 which attracts about 280,000+ impressions. at average engagement rate of 5 – 10% CTR (Click-through rate) depending on how creative and enticing the banners used are.