Google+ Leading Digital Marketing & Social Media Agency in Nigeria http://gavaar.com Sat, 21 Oct 2017 06:42:14 +0000 Joomla! - Open Source Content Management en-gb Why you need Digital Marketing for your Political Campaign in Nigeria http://gavaar.com/item/92-why-you-need-digital-marketing-for-your-political-campaign-in-nigeria http://gavaar.com/item/92-why-you-need-digital-marketing-for-your-political-campaign-in-nigeria Political Campaign in Nigeria

We all know how much powers the citizens has in choosing those that lead them politically in our democratic government. This is why we have this short post highlighting some of the reasons why you should adopt digital marketing for your political campaigns and take it seriously.

 

  1. The Internet is a powerful tool for communication and political action. The use of social media for election campaign as increased as political parties are reaching voters through the internet.
  2. Social media sites and tools matter for your political campaign.  As their usage becomes more widespread among the public at large, more and more voters will use these sites to become engaged with the political process.
  3. It’s no secret that one of the cornerstone of President Buhari's of Nigeria and Barack Obama’s of the United States of America presidential election victories was their campaign’s adept use of social media and internet technologies. The campaign team leveraged the power of mainstream social networks such as Facebook, Twitter, Youtube & Instagram and integrating them to a campaign website (my.barackobama.com), and reinforced them with extensive testing and market research tools.
  4. Your political rivals are already campaigning on the internet, or will do soon.
  5. Offline (traditional) campaign are particularly too difficult to measure. Internet campaign platform presents a unique two-way communication line for instant feedbacks from potential voters.
  6. More important than getting supporters using the Internet, potential voters are listening to your prospects and are already communicating directly and personal with your opponents.

 

 

1. The Internet is a powerful tool for communication and political action. The use of social media for election campaign as increased as political parties are reaching voters through the internet.

 

 

Social media sites and tools matter for your political campaign.  As their usage becomes more widespread among the public at large, more and more voters will use these sites to become engaged with the political process.

 

It’s no secret that one of the cornerstone of President Barack Obama’s presidential election victories was his campaign’s adept use of social media and internet technologies. The campaign team leveraged the power of mainstream social networks such as Facebook, Twitter, Youtube & Instagram and integrating them to a campaign website (my.barackobama.com), and reinforced them with extensive testing and market research tools.

 

2. Your political rivals are already campaigning on the internet, or will do soon.

 

4. Offline (traditional) campaign are particularly too

difficult to measure. Internet campaign platform presents

a unique two-way communication line for instant

feedbacks from potential voters.

 

5. More important than getting supporters using the

 Internet, potential voters are listening to your prospects

and are already communicating directly and personally

with your opponents.

 

 

Michael Abisuga

Idea-to-Reality Strategist

abisuga@gavaar.com

 

 

 

Contact us today for your digital marketing project and other I.T consultancy services.

Call or WhatsApp this number to get more details: 08061126646

You can also send an Email to info@gavaar.com

 

Or click on the image below to fill out a form with your business details and someone will contact you.

 

 

 

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abisuga@gmail.com (Michael Abisuga) Internet Marketing Sun, 08 Oct 2017 11:14:04 +0000
Enough with the marketing propaganda. People are People http://gavaar.com/item/91-enough-with-the-marketing-propaganda-people-are-people http://gavaar.com/item/91-enough-with-the-marketing-propaganda-people-are-people Marketing Propaganda

 People, most especially marketers usually box-up or categorize digital consumers into a web of mysteriously connected individuals who exist in a multifaceted cyber world of their own. They are a mystery: they speak a different language, react to information differently and they communicate in a way we don’t understand, turning the world of marketing upside-down. The digital consumers are different, we are made to believe… But are they really?  ...

The first thing to have in mind when approaching digital consumers is that they are the same people we meet in our everyday life. There is nothing mystical or overly complicated about digital consumers, they are the same people that walk into your store, contact you through the telephone, and the same people you have a meeting with in the office. They are people with emotions, feelings, expectations and goals – like everybody else.

The fact that technology allow people to communicate over long distances, over mobile devices and social media, does not mean it is something to fidget over. People have been talking to each other from generation to generation, but instead of talking to 6-10 people, technology has now made it possible to talk to 7,000-50,000 people without physical contact.

The image below provides a snapshot of how deep technology has taken over human interaction.

Image source: We Are Social

Consumers don’t really care about how marketers stereotype them. Concepts like above the line, through the line, below the line, digital, traditional, experiential, linear, analogue, mobile, direct, indirect – or any other ‘box’ we care to slip our marketing endeavors into – are completely meaningless to them. All consumers care about is the experience – how the marketing available to them can enhance their experience and help them to make more informed decisions, or choose a better product or services.

People are the most important element in any form of marketing. A good digital marketer will understand human behavior under different circumstances. That is why the term digital consumer behavior is gaining momentum. Consumer behavior is changing and people are reacting differently to marketing based on different digital technological platforms.

Instead of making digital consumers look like an enigma that cannot be solved, we should understand their varying behavior on digital channels, listen to them and engage in a two-way conversation that will ultimately meet targeted consumers need and achieve the marketers’ goals and objectives.

 

 

Michael Abisuga

Idea-to-Reality Strategist

abisuga@gavaar.com

 

 

 

Contact us today for your digital marketing project and other I.T consultancy services.

Call or WhatsApp this number to get more details: 08061126646

You can also send an Email to info@gavaar.com

 

Or click on the image below to fill out a form with your business details and someone will contact you.

 

 

 

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abisuga@gmail.com (Michael Abisuga) Digital Marketing Mon, 02 Oct 2017 05:20:24 +0000
THE DIFFERENT TYPES OF FACBOOK ADS YOU CAN RUN IN NIGERIA http://gavaar.com/item/90-the-different-types-of-facbook-ads-you-can-run-in-nigeria http://gavaar.com/item/90-the-different-types-of-facbook-ads-you-can-run-in-nigeria Facebook Marketing in Nigeria

Facebook is the number one social media platform in the world, housing over 2 billion users, with the addition of the possibility of reaching over 700 million users on Instagram, just because Facebook owns Instagram.

Many businesses fail at Facebook advertising because their goals are not directly obtainable. We should always remember that people are on Facebook to connect with people and not to buy products or services.

Facebook Ads are extremely versatile and there are now 11 different variations you can use to solve a whole host of business problems from driving traffic to your website to reaching people in your local area.


Below is a list of the various Ads available on Facebook for businesses to choose from:

 

  1. Brand Awareness
  2. Reach
  3. Traffic
  4. Engagement
  5. App Installs
  6. Video Views
  7. Lead Generation
  8. Conversions
  9. Product Catalogue Sales
  10. Store Visits

 You can contact us if you have any marketing related questions or needs.

 

Michael Abisuga

Idea-to-Reality Strategist

abisuga@gavaar.com

 

Contact us today for your digital marketing project and other I.T consultancy services.

Call or WhatsApp this number to get more details: 08061126646

You can also send an Email to info@gavaar.com

 

Or click on the image below to fill out a form with your business details and someone will contact you.

 

 

 

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abisuga@gmail.com (Michael Abisuga) Digital Advertising Sun, 01 Oct 2017 14:17:05 +0000
Does your business need digital marketing? http://gavaar.com/item/89-does-your-business-need-digital-marketing http://gavaar.com/item/89-does-your-business-need-digital-marketing Does your business need digital marketing?

Whether or not your business is suited to digital marketing depends very much on the nature of that business, where it is now, and where you want it to go in the future. If, for example, you’re a dairy farmer in rural Benue state Nigeria, have a fixed contract to supply yam to the local co-operative, and have little, if any, scope or ambition to diversify and grow your business year-on-year, then digital marketing probably isn’t for you. Likewise, if you’re a local butcher with an established client base in a thriving market town in the Abule-Egbe-Abattoir area of Lagos state Nigeria, and simply want to maintain the status quo, then again you’ll probably do just fine without digital marketing.

 If, however, you’re a groceries retailer looking to diversify your product offering, broaden the scope of your business and want to start selling your quality products to restaurants and hotels around the country… well then, welcome to the world of digital marketing.


In truth, there are very few businesses today that can’t benefit from at
least some degree of digital marketing – even if it is just providing a basic online brochure telling people what you do, and sending out the occasional update to existing customers via an e-mail newsletter or social media.

Whether you are running a home-based ‘lifestyle’ business selling hand embroidered cushion covers, are a small-scale artisan food producer, an up-and-coming restaurateur or managing a large multinational corporation, a growing proportion of your customer base is already online, with more joining them every day. Obviously, the more your target market comes to rely on these online channels for its information, research and purchasing needs, the more critical digital marketing will become to the ongoing success of your business.

Below are two questions you need to answer to determine if your business needs digital marketing: -

  1. Is my audience online/is it going to be online? If your customers use digital technology to research and/or purchase the products and services you provide, then you absolutely need to embrace digital marketing now in order to engage with them and retain them. If they don’t, then you don’t. It really is that simple. Just bear in mind that as the next generation of consumers start to become your new customers, they are likely to demand more digital interaction from your business. If you’re not in a position to deliver that, they could well choose to spend their money elsewhere.
  2. Are my products/services/brands suited to digital marketing? This can be a tricky one – but the answer is usually yes. Typically, it doesn’t matter what your product, service or brand is, as long as you have established that there is a viable online audience for it (see question 1), then you should be promoting it online. While some products and services are obviously more suited to online purchase and fulfillment than others (digital files, such as e-books or music, spring to mind), you will also find being marketed effectively through digital channels plenty of items that few people would ever dream of actually purchasing over the internet. Consumers go online to research, evaluate and compare their choices. They make purchasing decisions based on the quality of their online experience, then head to a bricks-and-mortar store to hand over their cash. Boats, cars, houses, apartments, tractors – you name it – they are all being actively and successfully marketed online.

  

Michael Abisuga

Idea-to-Reality Strategist

abisuga@gavaar.com

 

 

 

Contact us today for your digital marketing project and other I.T consultancy services.

Call or WhatsApp this number to get more details: 08061126646

You can also send an Email to info@gavaar.com

 

Or click on the image below to fill out a form with your business details and someone will contact you.

 

 

 

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abisuga@gmail.com (Michael Abisuga) Digital Marketing Sun, 03 Sep 2017 01:44:57 +0000
Website Design Promotion http://gavaar.com/2015-07-28-05-46-23/website-design-promotion http://gavaar.com/2015-07-28-05-46-23/website-design-promotion Scripted Optics

You can now get amazing websites designed for your businesses and organisation at affordable rates.

Below are 3 of the website packages you can choose from:  

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  • BASIC

  • N80000 
  • Domain name and server registration
  • Social Media Pages integration
  • 5-8 pages
  • Email: info@gavaar.com or
  • Call/Whatsapp: 08061126646

[/col] 
[col class="span4"]

[/col] 
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  • PROFESSIONAL

  • N190000
  • Domain Name and Server Registration
  • Facebook, Instagram, LinkedIn, Twitter, G+
  • 20 - 40 pages
  • Google Analytics
  • Simple e-Commerce store
  • Payment integration
  • Picture Gallery
  • Basic SEO planning
  • Email: info@gavaar.com 
  • Call/Whatsapp: 08061126646

[/col]

[/row]


 Below are some of the websites we have done:

 

Scripted Optics

Scripted Optics

 Bambini School
Bambini School
Smart N Savvy
Smart n Savvy
 Prevoyance Properties
National Youth Economic Summit
Lavaar
Lavaar
MiniMe Nigeria
MiniMe
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abisuga@gmail.com (Michael Abisuga) Web Design and Development Sat, 19 Aug 2017 07:53:59 +0000
The More Money Making Container http://gavaar.com/item/87-the-more-money-making-container http://gavaar.com/item/87-the-more-money-making-container The More Money Making Container

There is a joint close to my house, where I always branch to take cold drinks on hot afternoons. I just discovered Coca-cola had made a smaller bottle size, now being sold at the same price we used to buy a bigger one. "This is a recession bottle," I mumbled to myself in annoyance. But then, instead of reducing the size, why can't they eliminate the cost of making a bottle to give us more content, and serve the drink into cups straight from a water-dispenser-like device? 

 To make the matter worse, if you buy the drink inside a glass bottle, the mama-joint will not even allow you to take your bottle away in peace, she will collect it back as if it is a rented property. Chai! 
 
She will even be using style to hurry you up to drink quick, because she wants to go deposit the empty bottles to get another crate of filled drinks. So, I decided to always buy the one inside plastic container and THROW THE BOTTLE AWAY. I will not condone cheating!
 
The bottle, however, is the biggest secret to the global reach and viral-sales of soda drinks, starting from Coca-cola. Coke was discovered in 1886, and was being sold into glass cups in joints, exactly the way I proposed above. The introduction of the bottle containers in 1894, gave the drink wings to fly across the oceans into all countries of the world, and skyrocketed their sales. The day the internet was birthed, was the day an electronic bottle container was introduced to personal and business brands all over the world. Now you can start a business and give it a global reach from your living room or the other room, provided you can project and market it well on the internet.
 
 
 
Many personal and business brands have made, and are still making fortunes from the internet, while some keep struggling. Your ability to use the internet to your utmost advantage  determines what you get out of it. As a digital marketing company, we at Gavaar want to help our friends overcome the challenges they face in projecting and making money for their personal brands and businesses online. FOR FREE!!!
 
Fill the form below to ask us any question, or explain the challenges you are facing in projecting or making money for your business online and expect our prompt professional response, FREE OF CHARGE! 
 
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joedemiju@yahoo.com (Joe Ademiju) Digital Marketing Sat, 29 Jul 2017 16:17:48 +0000
Digital Marketing Packages for Small Businesses in Nigeria http://gavaar.com/2015-07-28-05-46-23/small-business-digital-marketing-packages http://gavaar.com/2015-07-28-05-46-23/small-business-digital-marketing-packages Small Business Packages

Get more leads and dominate your industry with strategic internet marketing packages. Our digital marketing packages include social media marketing, paid advertising, email marketing and search engine optimization etc. to get the optimal results. Choose from the three bundles below by clicking and filling out a form and someone will contact you. 

Custom packages are also available, you can Contact us today to get a quote.

 [row]

[col class="span4"]

  • BASIC

  • N70000 / Monthly
  • Social Media Management
  • Facebook & Instagram
  • N10,000 for social adverts inclusive
  • 2000 emails

[/col] 
[col class="span4"]

[/col] 
[col class="span4"]

  • PROFESSIONAL

  • N350000 / Monthly
  • Social Media Management/Marketing
  • Facebook, Instagram, LinkedIn, Twitter, G+
  • Blog/basic Website setup
  • Landing page development
  • Website Management
  • N100000 paid advertising inclusive
  • Analytics & Reporting
  • 40000 emails

[/col]

[/row]


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abisuga@gmail.com (Michael Abisuga) Digital Marketing Mon, 05 Jun 2017 07:44:40 +0000
How I Answer the Return on Investment (ROI) Question http://gavaar.com/item/85-how-i-answer-the-return-on-investment-roi-question http://gavaar.com/item/85-how-i-answer-the-return-on-investment-roi-question ignyte

One of the many challenges we face as digital marketers is the (Return On Investment) ROI question, when a potential client comes to us with a project, some of them demand to know the return on their marketing investment.  It becomes more overwhelming with clients that require you to prove you will meet a set target in terms of their financial returns before giving you the job.

 

I am usually faced with the temptation of replying such prospects(clients) by asking if they make such demands when they patronise traditional advertising outfits like Television, Radio, Newspapers, Billboards the same ROI question before patronising them? Why is it mostly digital marketers that are subjected to this ?

However, with the understanding that people want proof of value for their money (bottom note: money is not easy to come by these days) and some marketers have wasted people's money with little or no measureable results, I usually give a more professional answer which will sound reasonable only to an understanding and reasonable client.

Below is one of the many Scenarios I use to answer the ROI question

Firstly, your ROI is dependent on a number of factors like user behaviours which cannot be 'precisely' forecasted, probably because the result of your marketing is based on their perception of your brand, it also depends on the price of the products, competitions, incentives, the effectiveness of the campaign and the strategies deployed etc.

We (Gavaar) can guarantee that our proposed marketing strategies are proven ways to increase your bottom-line and we will continue refining them as time goes by. However, in the third to fourth month of activities we will be able to provide an estimate of your ROI based on past experiences and improve on it going forward.

We would expect an increase in sales when you proceed with your online marketing project. This increase will start in the first month and increase over the next 12 months. Digital Marketing ROI is going to increase with time, as we will be building a community, a community of customers and prospects that we will constantly sell the benefits of using your products, and they will be the first to know when you have any new products or package to push out. This customers will also serve as brand ambassadors to sell your products

BENCHMARKED ROI Projection:

THE DETAILS:

Assuming your average sale value  is N500.

And a New customer typically buy 20 times over 10 years during their lifetime, which works out to a N10,000 lifetime revenue.

Your profit margin is 30%, meaning that each new customer is worth N3,000 profit over their lifetime.

Let’s be cautious business people, and say that we are willing to spend N500 to acquire a new customer (acquisition cost). This gives us lots of room to mitigate risk, should something happen.

We also need to remember that new customers can lead to more referrals, but that’s beyond the scope of this equation. Let’s keep that potential new revenue out of the equation for now.

 

OTHER ASSUMPTIONS & PREDICTIONS:

Assuming your goal is to acquire 5400 new customers in the year, or 450 per month.

The breakdown below are the various planned marketing activities:

  • Email and Marketing Automation: N200,000 per month
  • Pay-per-click advertising: N400,000 per month

Total Monthly Spend: N600,000
Annual Spend: N7,200,000 (N600,000 x 12 months)

That seems like a lot!

Keep in mind, You have a  total of 5400 new customers that year. Are you profitable in your efforts? Let’s do the math.

New customers = 5400
Lifetime value per customer = N10,000
Total Lifetime Value = 5400 x N10,000 = N54,000,000

Acquisition Cost (price paid to market + find new customers)= N600,000 x 12 = N7,200,000

Grand Total: N54,000,000 – N7,200,000 = N46,800,000
Return on Investment (ROI) = N46,800,000/ N7,200,000 = 6.5 times, or 65%

Let’s say it takes them 10 years to get their lifetime value of a client back, that works out to 65% return on investment per year (non-compounded).

That means, for every N1 invested in your marketing, you will get N6.5 back.

Also note that the 5400 customers is for the first year only. You would be having 5400 x 10 =54,000 by the end of the 10th year. However, the above projection is for the lifetime value of your customer in a year.

Sometimes, it’s not the immediate ROI that counts, it’s the lifetime value. Once you have a solid understanding of how much a customer is worth to you, you can really start marketing. If you have no idea, you’re likely to lose money. Guesswork rarely gets results.

 

NOTE: The above example is only applicable to a business with a similar model and/or  parameters.

 

IN CONCLUSION

Digital marketing campaign is accumulative. What we do the first week and the first month, increases the benefit and the value of what we do the next month and the next year.

 

 


 

Michael Abisuga

Idea-to-Reality Strategist

abisuga@gavaar.com

 

 

 

Contact us today for your digital marketing project and other I.T consultancy services.

Call or WhatsApp this number to get more details: 08061126646

You can also send an Email to info@gavaar.com

 

Or click on the image below to fill out a form with your business details and someone will contact you.

 

 

 

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abisuga@gmail.com (Michael Abisuga) Digital Marketing Fri, 19 May 2017 15:59:41 +0000
How to boost your business with Social Media Audience Research http://gavaar.com/item/84-how-to-boost-your-business-with-social-media-audience-research http://gavaar.com/item/84-how-to-boost-your-business-with-social-media-audience-research How to boost your business with Social Media Audience Research

Social media is the collective of online communications platforms dedicated to interaction, engagement, content-sharing and collaboration.

Social media audience research is very important for the success of a business social media strategy. If you don’t know who you’re interacting with, engaging with and advertising with you are wasting valuable time and funds because you are getting the wrong audience.

 

Follow this steps below for a perfect social media audience research:

Step 1) Make Research on Your Competitors’ Social Media Strategy.

Before you start making research about your competitors, it’s important to do a serious search about them on social media. Are they present on Instagram? Twitter? Facebook? YouTube? Knowing what platforms your competitors are active on will allow for a more comprehensive understanding of their social media strategy. Borrow their best ideas, but adding and coming up with yours gives you an edge.

You should also be paying close attention to your competitor’s descriptions. What keywords are they choosing to describe their company? If they are cool, then pull ideas from their descriptions and incorporate what’s appealing into your own.

Once you’ve understood where your competitor’s strength lies, the next step is to consider if you should also be present on these networks. If your competitors are active on a social media channel and have a good following, then definitely there's a big task for you alerting you to be engaged on that channel as well.

Step 2) Target your audience with social media advertisement

You can reach your customers organically, but the most effective and powerful way to target your audience is by implementing the power of social media advertising.

Facebook Advertising

Facebook automatically allows you to target your adverts by geographical location, age, gender, language, Interests, Demographics and Behaviors.

Preview of a Facebook Power Editor

 

 

Twitter Advertising

On Twitter, you can use Twitter Ads, Promoted Accounts, or Promoted Trends to advertise to your audience.

Twitter offers more detailed options. Your audience research might have revealed characteristics about your target customer that you can put to use here.

With Twitter’s detailed targeting, you make sure your adverts add users with interests, location, age, language, gender, behaviors, and using keywords aligned with your findings. However, the platform also has a tool, which allows you to target audience based on their previous engagement and interactions with your content or website. To use this tool, you’ll need a Twitter Ads account.

Preview of a Twitter Ads Campaign

 

 

Instagram Advertising

One of Instagram best features is the ad targeting options with your audience research, you can optimize your Instagram ads to better align with your target customers. When creating and running an Instagram advert.

Make sure you use hashtags that are common to your target audience. Take note of the hashtags other businesses in your industry use, and test it.

Be consistent and use it regularly so that your target audience can recognize your content immediately.

Read and understand the above steps to get the most out of your valuable audience research and boost your business.

 

 

 

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adekunleweb@gmail.com (Adekunle Samuel) Social Media Marketing Tue, 28 Feb 2017 06:53:54 +0000
Social Media and Defamation http://gavaar.com/item/83-social-media-and-defamation http://gavaar.com/item/83-social-media-and-defamation Social Media and Defamation

“Social media is a catch-all term for a variety of Internet applications that allow users to create content and interact with each other”.[1]
In the use of social media, one can attract both criminal and civil liability if due caution is not exercised.

Defamation is a civil wrong that can easily be committed in the use of social media.

Defamation simply means the making of a false statement which defames or harms another person’s reputation. It has been defined as "a statement which if published of and concerning a person, is calculated to lower him in the estimation of right thinking men or cause him to be shunned or avoided or to expose him to hatred, contempt, or ridicule or to convey an imputation on him disparaging or injurious to him in his office, profession, calling, trade or business.”[2] Words which defame or harm another person’s reputation are defamatory


“To Publish” as used in the definition means making the defamatory words known to a third party, a person other than the person defamed, by whatever means. In social media it could take the form of posting a comment, image, video, audio, tweeting e.t.c.

Defamation takes two forms; Libel and Slander. Libel is defamation in a permanent form, mostly written or printed words, whereas slander is usually expressed through speech. Libel is written or visual defamation while slander is spoken or oral defamation.

Social Media has made it possible for defamatory words to reach a larger audience within a short time, so the threat that defamation poses is real and great. When one posts comments, videos and audios, comments on a post, tweets or when one uses the social media in any way, one ought to be careful in order to ensure that untrue statements are not made about the reputation of a person. A person who did not create the original defamatory statement but who “publishes” it by retweeting or sharing the post is also liable for defamation.

The law on defamation seeks to protect a person from having untrue statements made about his/her reputation; it seeks to protect a person’s reputation. However, in the unfortunate situation that untrue statements are made about a person’s reputation, thereby tarnishing the person’s reputation, it tries to remedy the situation, by imposing some sanctions on the person who has defamed the complainant.

WHAT CONSTITUTES DEFAMATION?
The tort of defamation generally consists of the following elements
 (1) False statement of fact made about a person;
 (2) The words must be capable of a defamatory meaning or by reason of an innuendo;
 (3) The defamatory words spoken must be spoken concerning another living person;
 (4) The defamatory statement must have been published to a third party;
(5) There must be some degree of fault on the part of the person making the statement;(there should be no legal justification for the defamatory statement) and
(6) The defamatory words must cause harm to the reputation of the person defamed (in the case of Libel, there need not be any harm, it is sufficient that the words are defamatory)

DEFENCES
The following defences could avail a person who is alleged to have defamed a person:

Truth: The law would not protect an integrity a person does not possess; hence truth remains a complete justification to defamation.
Fair Comment: For this defence to avail a person, he needs to show that the facts on which he based his comment are true and existing facts, that the matter was one of public interest and that the comment was a fair inference from the facts.3.Privilege: Qualified privilege is a defence to defamation. Statements made in the discharge or performance of a duty (whether it is a public or private duty) or made in the protection of lawful interest would be covered under this principle, provided it is made in good faith and it is made to persons who have a duty to receive the information. Such a statement would be considered to be published on a privileged occasion. It is not actionable even though it is defamatory and turns out to be untrue.

Caution should therefore be exercised in the use of social media, to avoid incurring legal liability.
 

[1] Social media , available at https://www.techopedia.com/definition/4837/social-media
[2] The Sketch Publishing Co. Ltd. and Anor. v. Alhaji Azeez  (1989) LPELR-SC.47/1986 

 

This post is a copyright of  http://www.naijalegaltalkng.com/

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abisuga@gmail.com (Michael Abisuga) Social Media Marketing Tue, 24 Jan 2017 09:44:45 +0000