There is a joint close to my house, where I always branch to take cold drinks on hot afternoons. I just discovered Coca-cola had made a smaller bottle size, now being sold at the same price we used to buy a bigger one. "This is a recession bottle," I mumbled to myself in annoyance. But then, instead of reducing the size, why can't they eliminate the cost of making a bottle to give us more content, and serve the drink into cups straight from a water-dispenser-like device?
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