We have different definitions for success in our relationships with other individuals, family or entities. Success is relative, depending on the observer. To some people a successful relationship is measured based on the amount of tangible benefits it provides, like material benefits or monetary, ... ...
When client ask us for our Search Engine Optimisation (SEO) credentials, we point them to our company website ( www.gavaar.com). We have succeeded in bringing Gavaar to the first search result page on Google and other search engines in less than 18 months with basically just SEO practices. We are positioning the brand as the leading internet/digital marketing firm in Nigeria with search engine optimisation being a part of the mix.
We have a lot of people in this country that need to learn what surrounds the reality of internet marketing. There are other set of people that require a process of unlearning, because they are filled with wrong pre-conceived ideas. These people are mostly small and medium business operators trying to open up their business to the online market, however, we still marvel at the demonstration of incompetence or lack of a digital marketing strategy within some large organisations in the country. Don’t push me to mention a few .
This is going to be a rather short post as it is not something that we should consider much of a controversy. There are billions of searches done on search engines per day, with Google holding more than 80% of these searches, of a certainty, people only search for what they are interested in.