Every business requires customers to stay afloat, without customers a business will simply perish. Attracting and keeping customers is one of the biggest challenges your business will face which is why there is need for an effective marketing plan for every business, and recently in the digital era – an internet marketing plan.
However, there is a subset of internet marketing that is often neglected or under-utilised by marketers and businesses – Email Marketing.
Leveraging Internet Marketing Platforms In Attracting Direct Foreign Investments Into the Nigerian Economy21 June 2013 Written by Stephen Anaebo
The effect of recent recession that hit America’s financial sector is still having ripple effects on not only companies in America, but also in Europe at large. This has resulted in the folding-up of big multinational firms, medium/small scale firms, and massive layoffs of manpower in several organizations, thereby leading to loss of revenue and market share.
Search Engines are tools driven by intent. For you to grab a market share of the traffic search engines provide for your industry it is important to understand your audience. Once you understand how your target market searches for goods, services and products, you can position yourself to reach those audiences and ultimately keep them.
For those who don’t know, Facebook now allows marketers display their post directly in users news feed. Marketers in Nigeria are already making use of this feature; I have seen more than two promoted posts in my feed today alone.