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One of the many challenges we face as digital marketers is the (Return On Investment) ROI question, when a potential client comes to us with a project, some of them demand to know the return on their marketing investment. It becomes more overwhelming with clients that require you to prove you will meet a set target in terms of their financial returns before giving you the job.
Social media is the collective of online communications platforms dedicated to interaction, engagement, content-sharing and collaboration.
Social media audience research is very important for the success of a business social media strategy. If you don’t know who you’re interacting with, engaging with and advertising with you are wasting valuable time and funds because you are getting the wrong audience.
“Social media is a catch-all term for a variety of Internet applications that allow users to create content and interact with each other”.
In the use of social media, one can attract both criminal and civil liability if due caution is not exercised.
Defamation is a civil wrong that can easily be committed in the use of social media.