I was a keynote speaker at the just concluded Advertising Practitioners Council of Nigeria (APCON) workshop on the Effective Use of Social Media Advertising and Management. I was commissioned to deliver a paper titled 'Social Media Data, Generation and Usage'.
We started the presentation with the definition of Social Media and why it has become paramount for brands to use it to reach out to a wider range of consumers.
Good artists copy, great artists steal ~ Pablo Picasso. A classic example of this quote is Instagram Stories, a new feature on instagram that is obviously a Snapchat clone. They practically just copied and pasted all of Snapchat's features; in what most Tech enthusiast call the most prolific product cloning in recent times. Incredibly, Instagram's CEO Kevin Systrom essentially admitted to copying Snapchat in an interview with Tech Crunch, saying:
Much ado about these numbers. I was supposed to be on a call about them with the guys at TechCabal earlier, but fate and Etisalat conspired to shame me. Disappointing, because I was looking forward to it.
I should preface the rest of this article by saying Konga is a company that’s quite close to my heart. I think the founder/former CEO, Sim, is a great guy that has shown excellent vision, courage and leadership with the three companies he’s started in Nigeria and I truly believe his primary motivation is a desire to see Nigerians live a fundamentally better quality of life. What he’s trying to do with Konga is by no means easy nor will success be clear cut, but it’s pretty commendable.
Robbrecht van Amerongen, the manager of business innovation in a technology firm changed his Job description to 'CEO, shell' for 48 hours and the following things happened:
Digital Marketing campaign can address several business challenges. A customized digital marketing campaign can be designed to achieve specific objectives.
Following is a list of some of the prominent campaign objectives, which may be selected and prioritized based on your business requirements.
a. Increase online brand awareness
b. Increase awareness about the company
Online personal and business reputation management is a growing problem that will only get worse in Nigeria, as more and more people use search engines (especially Google) to do background research on people, products and companies they interact with.
It's that day of the year when we celebrate Christmas. We will like to use this medium to wish YOU a wonderful and digitally fulfilled Christmas celebration. Happy Holidays. We love you.
This is the story of a lady, a single lady who is finding it difficult to choose someone to marry. She could be tagged as a lady that is in high demand, because there are a lot of guys proposing to take the path of marriage with her. However, she is challenge with the right choice of guy to choose. The challenge also entails the criteria for her final choice and how to build the relationship to the desired destination. This lady like so many of us does not want to get the choice of who to marry wrong, because there are so many fakes out there, and even salt looks like sugar from a distance.
You can read part one of this post by clicking here. Let's get started with part two.
We have all heard about how digital marketing is the new buzz, the new cool marketing process used to engage millennials, we have heard how traditional marketing is in a permanent decline, and how engagement and conversational marketing is the new deal to get more customers and retain them. This is all true, but another more glaring truth is, most brands have not tapped into 10% of the real possibilities digital marketing puts on the table, while a lot of others are getting it totally wrong.
Part of the most interesting questions I experience while consulting for Nigerians setting out to start-up an Online business is the business model to employ.
The truth is, there isn't much magic to it, business models are already defined, the trick is to use the right one or the right combination of models for a business and integrate it in the operational work flow of the business.