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Social media is the collective of online communications platforms dedicated to interaction, engagement, content-sharing and collaboration.

Social media audience research is very important for the success of a business social media strategy. If you don’t know who you’re interacting with, engaging with and advertising with you are wasting valuable time and funds because you are getting the wrong audience.

“Social media is a catch-all term for a variety of Internet applications that allow users to create content and interact with each other”.[1]
In the use of social media, one can attract both criminal and civil liability if due caution is not exercised.

Defamation is a civil wrong that can easily be committed in the use of social media.

I was a keynote speaker at the just concluded Advertising Practitioners Council of Nigeria (APCON) workshop on the Effective Use of Social Media Advertising and Management. I was commissioned to deliver a paper titled 'Social Media Data, Generation and Usage'.

We started the presentation with the definition of Social Media and why it has become paramount for brands to use it to reach out to a wider range of  consumers.

This is the story of a lady, a single lady who is finding it difficult to choose someone to marry. She could be tagged as a lady that is in high demand, because there are a lot of guys proposing to take the path of marriage with her. However, she is challenge with the right choice of guy to choose. The challenge also entails the criteria for her final choice and how to build the relationship to the desired destination. This lady like so many of us does not want to get the choice of who to marry wrong, because there are so many fakes out there, and even salt looks like sugar from a distance.

Gavaar Solutions Limited was nominated in two categories at the just concluded Nigerian Technology Awards. The two categories are : - The Best Mobile Marketing and Advertising Agency and The best Social Media Marketing Company of the year. We are glad to inform you that we won the Award for the best social Media Marketing Company of the year 2015 at the Awards. All thanks to all that voted. We also appreciate our clients and friends, this will not be possible without your support. This is the beginning of great things.

Before now, it was impossible to run paid Adverts on Instagram, because the feature was in its testing phase and was only available to some big brands and in some countries. We have had  a lot of requests from clients and prospects regarding running Paid Adverts on Instagram. The Advert feature is now available only to power users in selected locations. We are happy to announce to you that Instagram Ads is now available for brands in Nigeria and we can help you run a well integrated campaign on the platform.

Imagine the possibilities of knowing exactly those interested in your products and offerings. Imagine the amount of time you will save by using a system that provides a targeted form of marketing that gets rid of 'guessing' during sales. Imagine a system that is setup to engage and nurture your target audience seamlessly.  What of a marketing system that the next action is based on your prospects  previous action, guiding your lead to the path of conversion to loyal customers.

Gavaar has been nominated in the Social Media Marketing Company of the year category of the Nigeria Technology Awards. Please click on this link: bit.ly/GavaarA, then click the technology business category tab and look for Social Media Marketing Company of the year and Click and Vote GAVAAR.

Thanks and God bless you all.

It is a known fact that everything on earth is dependent on time. The failure and success of a relationship also depends on both parties understanding timing, because for everything there is a time and a season.

In real-life relationships,couples need to understand the best time to make certain moves on their partners.

Attraction is very important in real life relationships. You cannot leave to chance, what you intend to attract because there are lot of things out there waiting to be attracted. You need the right  strategy, pay the right prize and watch your targets fall into your arms. If you want someone successful,what steps are you taking to be successful?

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