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One of the many challenges we face as digital marketers is the (Return On Investment) ROI question, when a potential client comes to us with a project, some of them demand to know the return on their marketing investment. It becomes more overwhelming with clients that require you to prove you will meet a set target in terms of their financial returns before giving you the job.
Social media is the collective of online communications platforms dedicated to interaction, engagement, content-sharing and collaboration.
Social media audience research is very important for the success of a business social media strategy. If you don’t know who you’re interacting with, engaging with and advertising with you are wasting valuable time and funds because you are getting the wrong audience.
In 2017, people will embrace more tech solutions and become more technology savvy, they will also grow more impatient as there will be more things competing for their attention. A lot of people will focus on what directly benefits them, resulting in more avoidance of intrusive adverts and promotions.
In the digital space, 2017 is a year for businesses with a well targeted approach to marketing.
In 2017, your target audience will become more choosy and highly impatient towards a sub-standard website. Your website is your most precious digital asset and should properly represent your business or brand.
Those running a business or organisation without a website are going to be the biggest losers in 2017.
A lot of businesses and individuals are going about life and their daily businesses the wrong way during this not so pleasant economic times. The recession period is not a time to panic and make random business decisions, it is the time to stay calm, be wise and calculate every move.
Recently, Nigeria witnessed an outburst over its' president speech that his wife belongs to the kitchen, living room and the other room. The issue is a very sensitive one that has generated global reaction with a lot of individuals, bodies and organisation weighing in on the debate, with various views, positions and analysis.
Good artists copy, great artists steal ~ Pablo Picasso. A classic example of this quote is Instagram Stories, a new feature on instagram that is obviously a Snapchat clone. They practically just copied and pasted all of Snapchat's features; in what most Tech enthusiast call the most prolific product cloning in recent times. Incredibly, Instagram's CEO Kevin Systrom essentially admitted to copying Snapchat in an interview with Tech Crunch, saying:
Much ado about these numbers. I was supposed to be on a call about them with the guys at TechCabal earlier, but fate and Etisalat conspired to shame me. Disappointing, because I was looking forward to it.
I should preface the rest of this article by saying Konga is a company that’s quite close to my heart. I think the founder/former CEO, Sim, is a great guy that has shown excellent vision, courage and leadership with the three companies he’s started in Nigeria and I truly believe his primary motivation is a desire to see Nigerians live a fundamentally better quality of life. What he’s trying to do with Konga is by no means easy nor will success be clear cut, but it’s pretty commendable.