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Robbrecht van Amerongen, the manager of business innovation in a technology firm changed his Job description to 'CEO, shell' for 48 hours and the following things happened:

A summer event that would teach children from 8 years to 18 years via 3D platforms, Open source technology and virtual reality headsets how to create latest technology, and solutions for the future is being held soon in Whiteplains British School Jabi Abuja. 

The growth of an economy is greatly dependent on the amount of thriving businesses it nurtures. Marketing plays a key role in any business growth. No customers, No cash-flow.

We are here to support the growth of both large and medium scale businesses with various packages, marketing plans and strategies.

Digital Marketing campaign can address several business challenges. A customized digital marketing campaign can be designed to achieve specific objectives.

Following is a list of some of the prominent campaign objectives, which may be selected and prioritized based on your business requirements.

a. Increase online brand awareness

b. Increase awareness about the company

Online personal and business reputation management is a growing problem that will only get worse in Nigeria, as more and more people use search engines (especially Google) to do background research on people, products and companies they interact with.

Single But Not Searching

25 January 2016
Published in Internet Marketing

Love is one of the most profound emotions known to human beings. There are many kinds of love, but most people seek its expression in a romantic relationship with a compatible partner. For some, romantic relationships are the most meaningful element in their lives, providing a source of deep fulfillment. We have different relationship status, the common ones are single, married, divorced, in a relationship, engaged etc .. ..  There are the not so common ones like, it's complicated, confused, but my focus is on the category of people that describe their relationship status as 'single but not searching'. This status mean different things to different people. These people need to be in a relationship, but they make others believe being in one is not their priority.

This is the story of a lady, a single lady who is finding it difficult to choose someone to marry. She could be tagged as a lady that is in high demand, because there are a lot of guys proposing to take the path of marriage with her. However, she is challenge with the right choice of guy to choose. The challenge also entails the criteria for her final choice and how to build the relationship to the desired destination. This lady like so many of us does not want to get the choice of who to marry wrong, because there are so many fakes out there, and even salt looks like sugar from a distance.

Gavaar has been nominated in the Social Media Marketing Company of the year category of the Nigeria Technology Awards. Please click on this link: bit.ly/GavaarA, then click the technology business category tab and look for Social Media Marketing Company of the year and Click and Vote GAVAAR.

Thanks and God bless you all.

You can read part one of this post by clicking here. Let's get started with part two.

We have all heard about how digital marketing is the new buzz, the new cool marketing process used to engage millennials, we have heard how traditional marketing is in a permanent decline, and how engagement and conversational marketing is the new deal to get more customers and retain them.  This is all true, but another more glaring truth is, most brands have not tapped into 10% of the real possibilities digital marketing puts on the table, while a lot of others are getting it totally wrong.

Part of the most interesting questions I experience while consulting for Nigerians setting out to start-up an Online business is the business model  to  employ.

The truth is, there isn't much magic to it, business models are already defined, the trick is to use the right one or the right combination of models for a business and integrate it in the operational work flow of the business.

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