In 2017, your target audience will become more choosy and highly impatient towards a sub-standard website. Your website is your most precious digital asset and should properly represent your business or brand.
Those running a business or organisation without a website are going to be the biggest losers in 2017.
Good artists copy, great artists steal ~ Pablo Picasso. A classic example of this quote is Instagram Stories, a new feature on instagram that is obviously a Snapchat clone. They practically just copied and pasted all of Snapchat's features; in what most Tech enthusiast call the most prolific product cloning in recent times. Incredibly, Instagram's CEO Kevin Systrom essentially admitted to copying Snapchat in an interview with Tech Crunch, saying:
Robbrecht van Amerongen, the manager of business innovation in a technology firm changed his Job description to 'CEO, shell' for 48 hours and the following things happened:
The digital world is driven by technological tools, data and people. There are various digital assets we need to invest in; directly or indirectly to have an edge in today's competitive world. All your digital marketing activities takes place on various platforms and you have different measure of control over each. There are 3 basic digital assets:
Online personal and business reputation management is a growing problem that will only get worse in Nigeria, as more and more people use search engines (especially Google) to do background research on people, products and companies they interact with.
Love is one of the most profound emotions known to human beings. There are many kinds of love, but most people seek its expression in a romantic relationship with a compatible partner. For some, romantic relationships are the most meaningful element in their lives, providing a source of deep fulfillment. We have different relationship status, the common ones are single, married, divorced, in a relationship, engaged etc .. .. There are the not so common ones like, it's complicated, confused, but my focus is on the category of people that describe their relationship status as 'single but not searching'. This status mean different things to different people. These people need to be in a relationship, but they make others believe being in one is not their priority.
Gavaar has been nominated in the Social Media Marketing Company of the year category of the Nigeria Technology Awards. Please click on this link: bit.ly/GavaarA, then click the technology business category tab and look for Social Media Marketing Company of the year and Click and Vote GAVAAR.
Thanks and God bless you all.
You can read part one of this post by clicking here. Let's get started with part two.
We have all heard about how digital marketing is the new buzz, the new cool marketing process used to engage millennials, we have heard how traditional marketing is in a permanent decline, and how engagement and conversational marketing is the new deal to get more customers and retain them. This is all true, but another more glaring truth is, most brands have not tapped into 10% of the real possibilities digital marketing puts on the table, while a lot of others are getting it totally wrong.
Part of the most interesting questions I experience while consulting for Nigerians setting out to start-up an Online business is the business model to employ.
The truth is, there isn't much magic to it, business models are already defined, the trick is to use the right one or the right combination of models for a business and integrate it in the operational work flow of the business.
You would probably have experienced losing someone you love to someone else because you took too long to express how you really feel with the appropriate words and action. You end up losing the one you truly care about or end up in the dreaded 'friend zone'. Just like people are constantly losing out on a great fulfilling relationship with someone they want, brands and businesses are also losing out on converting prospects to paying clients or customers, because they are not initiating the right action.