Search Engine Optimization (or SEO for short) is the art of getting your website to the top of the search rankings. Why would you want to get to the top on Google? Well, here is my elevator pitch for why SEO could be the best investment you ever make in your website and your business:
When client ask us for our Search Engine Optimisation (SEO) credentials, we point them to our company website ( www.gavaar.com). We have succeeded in bringing Gavaar to the first search result page on Google and other search engines in less than 18 months with basically just SEO practices. We are positioning the brand as the leading internet/digital marketing firm in Nigeria with search engine optimisation being a part of the mix.
This is going to be a rather short post as it is not something that we should consider much of a controversy. There are billions of searches done on search engines per day, with Google holding more than 80% of these searches, of a certainty, people only search for what they are interested in.