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Michael Abisuga

Michael Abisuga

Idea-to-Reality Strategist

We all know how much powers the citizens has in choosing those that lead them politically in our democratic government. This is why we have this short post highlighting some of the reasons why you should adopt digital marketing for your political campaigns and take it seriously.

 People, most especially marketers usually box-up or categorize digital consumers into a web of mysteriously connected individuals who exist in a multifaceted cyber world of their own. They are a mystery: they speak a different language, react to information differently and they communicate in a way we don’t understand, turning the world of marketing upside-down. The digital consumers are different, we are made to believe… But are they really?  ...

Facebook is the number one social media platform in the world, housing over 2 billion users, with the addition of the possibility of reaching over 700 million users on Instagram, just because Facebook owns Instagram.

Whether or not your business is suited to digital marketing depends very much on the nature of that business, where it is now, and where you want it to go in the future. If, for example, you’re a dairy farmer in rural Benue state Nigeria, have a fixed contract to supply yam to the local co-operative, and have little, if any, scope or ambition to diversify and grow your business year-on-year, then digital marketing probably isn’t for you. Likewise, if you’re a local butcher with an established client base in a thriving market town in the Abule-Egbe-Abattoir area of Lagos state Nigeria, and simply want to maintain the status quo, then again you’ll probably do just fine without digital marketing.

Website Design Promotion

19 August 2017

You can now get amazing websites designed for your businesses and organisation at affordable rates.

Below are 3 of the website packages you can choose from:  

Get more leads and dominate your industry with strategic internet marketing packages. Our digital marketing packages include social media marketing, paid advertising, email marketing and search engine optimization etc. to get the optimal results. Choose from the three bundles below by clicking and filling out a form and someone will contact you. 

Custom packages are also available, you can Contact us today to get a quote.

One of the many challenges we face as digital marketers is the (Return On Investment) ROI question, when a potential client comes to us with a project, some of them demand to know the return on their marketing investment.  It becomes more overwhelming with clients that require you to prove you will meet a set target in terms of their financial returns before giving you the job.

“Social media is a catch-all term for a variety of Internet applications that allow users to create content and interact with each other”.[1]
In the use of social media, one can attract both criminal and civil liability if due caution is not exercised.

Defamation is a civil wrong that can easily be committed in the use of social media.

In 2017, people will embrace more tech solutions and become more technology savvy, they will also grow more impatient as there will be more things competing for their attention. A lot of people will focus on what directly benefits them, resulting in more avoidance of intrusive adverts and promotions.

In the digital space, 2017 is a year for businesses with a well targeted approach to marketing.

In 2017, your target audience will become more choosy and highly impatient towards a sub-standard website. Your website is your most precious digital asset and should properly represent your business or brand.

Those running a business or organisation without a website are going to be the biggest losers in 2017.

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