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Michael Abisuga

Michael Abisuga

Idea-to-Reality Strategist

Wishing you a Merry and Digitally Fulfilled Christmas.

As the year 2016 comes to a close.

We are in a happy mood and we are giving away a Free business catalogue website worth N100,000.

To win the business website, here is what you need to do.

Search Engine Optimization (or SEO for short) is the art of getting your website to the top of the search rankings. Why would you want to get to the top on Google? Well, here is my elevator pitch for why SEO could be the best investment you ever make in your website and your business:

A lot of businesses and individuals are going about life and their daily businesses the wrong way during this not so pleasant economic times. The recession period is not a time to panic and make random business decisions, it is the time to stay calm, be wise and calculate every move.

 Recently, Nigeria witnessed an outburst over its' president speech that his wife belongs to the kitchen, living room and the other room. The issue is a very sensitive one that has generated global reaction with a lot of individuals, bodies and organisation weighing in on the debate, with various views, positions and analysis.

I was a keynote speaker at the just concluded Advertising Practitioners Council of Nigeria (APCON) workshop on the Effective Use of Social Media Advertising and Management. I was commissioned to deliver a paper titled 'Social Media Data, Generation and Usage'.

We started the presentation with the definition of Social Media and why it has become paramount for brands to use it to reach out to a wider range of  consumers.

Good artists copy, great artists steal ~ Pablo Picasso. A classic example of this quote is Instagram Stories, a new feature on instagram that is obviously a Snapchat clone. They practically just copied and pasted all of Snapchat's features; in what most Tech enthusiast call the most prolific product cloning in recent times. Incredibly, Instagram's CEO Kevin Systrom essentially admitted to copying Snapchat in an interview with Tech Crunch, saying:

Robbrecht van Amerongen, the manager of business innovation in a technology firm changed his Job description to 'CEO, shell' for 48 hours and the following things happened:

A summer event that would teach children from 8 years to 18 years via 3D platforms, Open source technology and virtual reality headsets how to create latest technology, and solutions for the future is being held soon in Whiteplains British School Jabi Abuja. 

Since a picture can tell more than a thousand words, imagine what a video can tell, probably more than 10,000 words? A video uses the combination of audible words and moving pictures to tell your brand's story.

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