I was a keynote speaker at the just concluded Advertising Practitioners Council of Nigeria (APCON) workshop on the Effective Use of Social Media Advertising and Management. I was commissioned to deliver a paper titled 'Social Media Data, Generation and Usage'.
We started the presentation with the definition of Social Media and why it has become paramount for brands to use it to reach out to a wider range of consumers.
Good artists copy, great artists steal ~ Pablo Picasso. A classic example of this quote is Instagram Stories, a new feature on instagram that is obviously a Snapchat clone. They practically just copied and pasted all of Snapchat's features; in what most Tech enthusiast call the most prolific product cloning in recent times. Incredibly, Instagram's CEO Kevin Systrom essentially admitted to copying Snapchat in an interview with Tech Crunch, saying:
Robbrecht van Amerongen, the manager of business innovation in a technology firm changed his Job description to 'CEO, shell' for 48 hours and the following things happened:
Since a picture can tell more than a thousand words, imagine what a video can tell, probably more than 10,000 words? A video uses the combination of audible words and moving pictures to tell your brand's story.
The growth of an economy is greatly dependent on the amount of thriving businesses it nurtures. Marketing plays a key role in any business growth. No customers, No cash-flow.
We are here to support the growth of both large and medium scale businesses with various packages, marketing plans and strategies.
The digital world is driven by technological tools, data and people. There are various digital assets we need to invest in; directly or indirectly to have an edge in today's competitive world. All your digital marketing activities takes place on various platforms and you have different measure of control over each. There are 3 basic digital assets:
Digital Marketing campaign can address several business challenges. A customized digital marketing campaign can be designed to achieve specific objectives.
Following is a list of some of the prominent campaign objectives, which may be selected and prioritized based on your business requirements.
a. Increase online brand awareness
b. Increase awareness about the company
You too can easily get your Brand/Business on BBM and reap from the over 4 million, high value Blackberry Messengers (BBM) users in Nigeria.
Online personal and business reputation management is a growing problem that will only get worse in Nigeria, as more and more people use search engines (especially Google) to do background research on people, products and companies they interact with.