Google+ Michael Abisuga
Michael Abisuga

Michael Abisuga

Idea-to-Reality Strategist

Thanks for your votes thus far for Gavaar in the Nigeria Technology Awards. But we need some more votes!!

WE have been added in a new category. That means we are now nominated twice. Please click on this link: bit.ly/GavaarA , click the technology business category tab and look for 1. MOBILE MARKETING & ADVERTISING AGENCY OF THE YEAR & 2. Social Media Marketing Company of the year and Click and Vote GAVAAR.
voting is once per day & it ends next week. 

Thanks so much.

Before now, it was impossible to run paid Adverts on Instagram, because the feature was in its testing phase and was only available to some big brands and in some countries. We have had  a lot of requests from clients and prospects regarding running Paid Adverts on Instagram. The Advert feature is now available only to power users in selected locations. We are happy to announce to you that Instagram Ads is now available for brands in Nigeria and we can help you run a well integrated campaign on the platform.

Imagine the possibilities of knowing exactly those interested in your products and offerings. Imagine the amount of time you will save by using a system that provides a targeted form of marketing that gets rid of 'guessing' during sales. Imagine a system that is setup to engage and nurture your target audience seamlessly.  What of a marketing system that the next action is based on your prospects  previous action, guiding your lead to the path of conversion to loyal customers.

Gavaar has been nominated in the Social Media Marketing Company of the year category of the Nigeria Technology Awards. Please click on this link: bit.ly/GavaarA, then click the technology business category tab and look for Social Media Marketing Company of the year and Click and Vote GAVAAR.

Thanks and God bless you all.

You can read part one of this post by clicking here. Let's get started with part two.

We have all heard about how digital marketing is the new buzz, the new cool marketing process used to engage millennials, we have heard how traditional marketing is in a permanent decline, and how engagement and conversational marketing is the new deal to get more customers and retain them.  This is all true, but another more glaring truth is, most brands have not tapped into 10% of the real possibilities digital marketing puts on the table, while a lot of others are getting it totally wrong.

Part of the most interesting questions I experience while consulting for Nigerians setting out to start-up an Online business is the business model  to  employ.

The truth is, there isn't much magic to it, business models are already defined, the trick is to use the right one or the right combination of models for a business and integrate it in the operational work flow of the business.

What’s great about email marketing is that it’s one of the best types of marketing campaigns to carry out, the benefits are instant, and when implemented correctly the return on investment is substantial.

You would probably have experienced losing someone you love to someone else because you took too long to express how you really feel with the appropriate words and action. You end up losing the one you truly care about or end up in the dreaded 'friend zone'. Just like people are constantly losing out on a great fulfilling relationship with someone they want, brands and businesses are also losing out on converting prospects to paying clients or customers, because they are not initiating the right action.

Only people that have been living under the rock for more than a decade will not know what the internet is by now. But if you fall in this category, don't be shy, call me - 08061126646. Now that we have that out of the way, allow me to quickly list why everyone should consider using the internet for marketing, and why those not fully utilising digital channels should do a reappraisal. 

The Nigerian Digital space has witnessed tremendous growth, people now turn to their digital devices for a lot of activities; information consumption, communication, socialisation, entertainment etc.

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