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Michael Abisuga

Michael Abisuga

Idea-to-Reality Strategist

Over the years, website design and development in Nigeria has witnessed tremendous growth. People and corporate organisations have come to the realisation of the importance of having a website. Most people visit the website of a business/organisation before making further inquiry.

We have different definitions for success in our relationships with other individuals, family or entities. Success is relative, depending on the observer. To some people a successful relationship is measured based on the amount of tangible benefits it provides, like material benefits or monetary, ... ...

When client ask us for our Search Engine Optimisation (SEO) credentials, we point them to our company website ( www.gavaar.com). We have succeeded in bringing Gavaar to the first search result page on Google and other search engines in less than 18 months with basically just SEO practices. We are positioning the brand as the leading internet/digital marketing firm in Nigeria with search engine optimisation being a part of the mix.

We have a lot of people in this country that need to learn what surrounds the reality of internet marketing. There are other set of people that require a process of unlearning, because they are filled with wrong pre-conceived ideas. These people are mostly small and medium business operators trying to open up their business to the online market, however, we still marvel at the demonstration of incompetence or lack of a digital marketing strategy within some large organisations in the country. Don’t push me to mention a few Cool.

This is going to be a rather short post as it is not something that we should consider much of a controversy. There are billions of searches done on search engines per day, with Google holding more than 80% of these searches, of a certainty, people only search for what they are interested in.

Ok, am back again. Sorry for the long break in transmission, It was due to, well, .... We are going to be looking at a rather simple subject today, or not so simple, depending on how your mind works. If you have been following me for a while, you would have realized I illustrate marketing concepts using everyday life relationships.

People have different priorities this year and I bet most of us (adults) have that special someone we are trying to keep up with, and there is this old saying that we can’t keep doing things the same way and expect a different result. We have to spice things up a little bit more, come up with more surprises, add new and exciting words into our conversations, and figure out a way to say we love that special someone differently this year.

 Any sharp guy or married man must have been in the process of a chase to convince a lady to start a relationship once in a life time. Most ladies must have had series of experiences with guys trying to convince them to be more than just friends; some are heroic, some tragic while some are just above the bottom line. Just like it is for a man, the processes of finding a partner, convincing her and then extending the relationship to be more than just friends, are also the processes a successful company needs to adopt to attract and retain new customers and clients.

You must have seen some businesses that provide 24 hours services for customers and clients. Some of them are supermarkets, mega stores or service oriented company like mobile telecommunication companies. The 24 hours offerings of some are in the line of customer support and keeping an open line for enquiries. Keeping and maintaining such offices, businesses or services usually require a lot of capital; capital to maintain the facilities, pay electricity bills and pay for human resource and inputs, but there are some that cannot do away with such service provision because of their line of businesses.

The Stone Age has passed; the industrial age is now history, the age we live in can arguably be regarded as the Information Technology age, well is ok if you don’t agree with that. But no one can deny the role of information Technology in every sphere of life and business. This brings me to the sphere of Information Technology that has changed the way Information is being circulated and consumed – Social Media.

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