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Michael Abisuga

Michael Abisuga

Idea-to-Reality Strategist

Permit me to start this piece with this little quote of mine: “There is absolutely nothing you are doing that you won’t need the internet. If you don’t need the internet then you are doing absolutely nothing” ~ Michael Abisuga

Search Engine Optimisation (SEO) is a technical practice; however it involves a lot of marketing activities. There are possibilities for higher success rates in your SEO implementation when it is treated more as a marketing function than a technical practice. SEO practitioners need to understand the company’s policies, services, products, business strategy, branding, business structure, competitive landscape and other business components such as efforts of other marketing divisions, whether Online or Offline.

We will analyse the strength of your brand on the internet on the basis of your Brand Equity. Your brand equity is the amount of trust your brand commands in the mind of prospects.

The Strength in your Name (I)

22 July 2013

Okay, Okay ... ... I have written a lot of stuffs about branding and internet marketing, but I think this one should have been the very first. Because the choice of your name is the most important branding decision you will ever make.

Facebook - the most successful social networking platform in the world; with over a billion user base, just extended social to search, with their introductory - Graph Search. You can find more about this feature from Facebook Graph Search official page.

If you use the internet, then am sure you know about Google. Google is the leading search engine, where many turn – to surf the internet. Google Plus or Google+ is Google’s answer for social media; tackling Facebook and LinkedIn with one shot.

 Am sure if you live on planet earth and you have had an email for more than a year now, you must have received one or two emails today already.

For most of us in this present age, the first thing we reach for after waking up is our mobile phone. Mobile penetration in the Nigeria economy has witnessed tremendous growth with more than 70% of the population with a mobile device whether a smart phone or un-smart phone. :D.   

You have often heard that a key component in the art of conversation is listening. Every relationship counsellor would tell every man that wants to keep and grow a relationship with a woman that conversation is a fine art and depends most entirely on one’s ability to listen. 

Every business requires customers to stay afloat, without customers a business will simply perish. Attracting and keeping customers is one of the biggest challenges your business will face which is why there is need for an effective marketing plan for every business, and recently in the digital era – an internet marketing plan.
However, there is a subset of internet marketing that is often neglected or under-utilised by marketers and businesses – Email Marketing.  

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