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Michael Abisuga

Michael Abisuga

Idea-to-Reality Strategist

Ok, am back again. Sorry for the long break in transmission, It was due to, well, .... We are going to be looking at a rather simple subject today, or not so simple, depending on how your mind works. If you have been following me for a while, you would have realized I illustrate marketing concepts using everyday life relationships.

People have different priorities this year and I bet most of us (adults) have that special someone we are trying to keep up with, and there is this old saying that we can’t keep doing things the same way and expect a different result. We have to spice things up a little bit more, come up with more surprises, add new and exciting words into our conversations, and figure out a way to say we love that special someone differently this year.

 Any sharp guy or married man must have been in the process of a chase to convince a lady to start a relationship once in a life time. Most ladies must have had series of experiences with guys trying to convince them to be more than just friends; some are heroic, some tragic while some are just above the bottom line. Just like it is for a man, the processes of finding a partner, convincing her and then extending the relationship to be more than just friends, are also the processes a successful company needs to adopt to attract and retain new customers and clients.

You must have seen some businesses that provide 24 hours services for customers and clients. Some of them are supermarkets, mega stores or service oriented company like mobile telecommunication companies. The 24 hours offerings of some are in the line of customer support and keeping an open line for enquiries. Keeping and maintaining such offices, businesses or services usually require a lot of capital; capital to maintain the facilities, pay electricity bills and pay for human resource and inputs, but there are some that cannot do away with such service provision because of their line of businesses.

The Stone Age has passed; the industrial age is now history, the age we live in can arguably be regarded as the Information Technology age, well is ok if you don’t agree with that. But no one can deny the role of information Technology in every sphere of life and business. This brings me to the sphere of Information Technology that has changed the way Information is being circulated and consumed – Social Media.

Permit me to start this piece with this little quote of mine: “There is absolutely nothing you are doing that you won’t need the internet. If you don’t need the internet then you are doing absolutely nothing” ~ Michael Abisuga

Search Engine Optimisation (SEO) is a technical practice; however it involves a lot of marketing activities. There are possibilities for higher success rates in your SEO implementation when it is treated more as a marketing function than a technical practice. SEO practitioners need to understand the company’s policies, services, products, business strategy, branding, business structure, competitive landscape and other business components such as efforts of other marketing divisions, whether Online or Offline.

We will analyse the strength of your brand on the internet on the basis of your Brand Equity. Your brand equity is the amount of trust your brand commands in the mind of prospects.

The Strength in your Name (I)

22 July 2013

Okay, Okay ... ... I have written a lot of stuffs about branding and internet marketing, but I think this one should have been the very first. Because the choice of your name is the most important branding decision you will ever make.

Facebook - the most successful social networking platform in the world; with over a billion user base, just extended social to search, with their introductory - Graph Search. You can find more about this feature from Facebook Graph Search official page.

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