Every business requires customers to stay afloat, without customers a business will simply perish. Attracting and keeping customers is one of the biggest challenges your business will face which is why there is need for an effective marketing plan for every business, and recently in the digital era – an internet marketing plan.
However, there is a subset of internet marketing that is often neglected or under-utilised by marketers and businesses – Email Marketing.
Search Engines are tools driven by intent. For you to grab a market share of the traffic search engines provide for your industry it is important to understand your audience. Once you understand how your target market searches for goods, services and products, you can position yourself to reach those audiences and ultimately keep them.
For those who don’t know, Facebook now allows marketers display their post directly in users news feed. Marketers in Nigeria are already making use of this feature; I have seen more than two promoted posts in my feed today alone.
Do you want a business reputation of cheap, simple and crappy? Most people don’t want a business reputation of cheap and simple, yet - we do meet clients that throw back a reaction when they hear the proposed cost for developing a website for them; reactions like – i saw an advert in the newspaper of website development for just 20 thousand Naira.
The Internet is disruptive - disruptive in the sense that it has caused a dramatic change in people’s behaviour, it has changed the way we interact, shop, bank, learn, travel etc. So having your website rank well in search engines when people are looking for a product, service or resource your business provides is critical to the success of your business, but achieving such prime status on search engines is not a simple matter.
I was having a chat with a friend of mine on Facebook, we have not been in touch for long. He is good with programming and all those Techy stuffs. He is one of the guys that pioneered e-commerce in Nigeria and he guided me in my early days when I was learning PHP. During the conversation he asked what I am into