Google+ Why you need a Google+ Page for your Business


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Why you need a Google+ Page for your Business

11 July 2013 Written by 
Published in Social Media Marketing
Google Plus Google Plus Google - Gavaar

If you use the internet, then am sure you know about Google. Google is the leading search engine, where many turn – to surf the internet. Google Plus or Google+ is Google’s answer for social media; tackling Facebook and LinkedIn with one shot.


Many businesses and social media marketers in Nigeria usually concentrate on opening Facebook and maybe a LinkedIn business page, leaving behind Google+.  I will show you just two reasons why you should create and operate a Google+ page for your business.

Search Engine Recognition

Since Google is the number one search engine, it is obvious they will give a lot more preferences to businesses with pages on Google+. This tells us that businesses with high social presence and activity on G+ will rank better when compared to a competing brand without a G+ presence on the search engine.

 The figure above shows search results for a Nigerian leading innovation bank - GTBank with their Google+ page displayed by the side.

Creating Hangouts

Nothing could be more fun than creating an opportunity for your customers to meet you one-on-one online through a video chat. Hangout is one feature that distinguishes Google from other social platforms. This tool could be useful for conducting online trainings, meetings, e-classes, webinars and demonstrations etc.

There are a lot more reasons for opening a Google+ business page, but i have focused on this two for brevity. I will cover more on Google plus for business in subsequent posts. And please comment if you know other reasons why businesses should get a Google+ account, i will be waiting to hear from you :D


Michael Abisuga

Idea-to-Reality Strategies


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Michael Abisuga

Idea-to-Reality Strategist

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