Many businesses and social media marketers in Nigeria usually concentrate on opening Facebook and maybe a LinkedIn business page, leaving behind Google+. I will show you just two reasons why you should create and operate a Google+ page for your business.
Search Engine Recognition
Since Google is the number one search engine, it is obvious they will give a lot more preferences to businesses with pages on Google+. This tells us that businesses with high social presence and activity on G+ will rank better when compared to a competing brand without a G+ presence on the search engine.
The figure above shows search results for a Nigerian leading innovation bank - GTBank with their Google+ page displayed by the side.
Nothing could be more fun than creating an opportunity for your customers to meet you one-on-one online through a video chat. Hangout is one feature that distinguishes Google from other social platforms. This tool could be useful for conducting online trainings, meetings, e-classes, webinars and demonstrations etc.
There are a lot more reasons for opening a Google+ business page, but i have focused on this two for brevity. I will cover more on Google plus for business in subsequent posts. And please comment if you know other reasons why businesses should get a Google+ account, i will be waiting to hear from you :D