Open Graph makes Facebook a catalogue of user actions: the events your friends liked, the pictures you loaded, the places your friends checked into, what you are listening to on spotify etc. these activities are stored in the open graph database as stories which are made available to other users through Graph Search.
Facebook has proved to be a very useful platform with a lot of possibilities for marketers since it came to prominence, however, this post is directed towards highlighting just three of what is possible with facebooks’ new Graph Search.
Marketers will be able to refine Facebook business pages with tags, relevant information, categories and also post authentic compelling contents to position them for Graph Search; just like what SEO (Search Engine Optimisation) marketers do. This process is very important to make a business discoverable by users who might be interested in what your business is offering but turns to graph to search for it. This can also be referred to as Facebook Graph Optimisation.
Graph tracks users’ activities by logging their interactions with the platform and applications, these activities can be used by marketers to run targeted adverts e.g. setting up a campaign that targets users that are interested in fashion and style in a particular location.
Competition & Market Entry Analysis:
Facebook Graph Search is an excellent feature to help businesses and brands to do a research to find out who their prospective customers are, what they are interested in and what they can do to position themselves to capture their customers’ interests. It can also be used to search for competitor, their fans and what they interact with.
Facebook Graph search is still in its introductory stage and will surely evolve. Marketers will also find out new and creative ways to use this powerful social tool. We will definitely keep you updated on how Facebook Graph is evolving and what marketers can do to leverage this social goldmine. Just stay alive :D