Google+ What Marketers can do with Facebook Graph Search


We build connected brands

We are a digital marketing agency

We Love SME's.
Let's Help Grow your

We Love<span> SME's.</span> <br />Let's Help Grow your <br /><span>Business</span>

We Got Two Nominations and Brought Home One Award

All Thanks to our Clients and Friends that made this happen
We Got Two <span>Nominations</span> and Brought Home One <span>Award</span>

Make the customer the hero of your story

Its official that all marketers are liars and that's because all customers are selfish. You can be positioned using well researched strategies tailored to your unique marketing needs to make the customer really feel like the King
Make the <span>customer</span> the hero of your <span>story</span>

What Marketers can do with Facebook Graph Search

18 July 2013 Written by 
Published in Social Media Marketing

Facebook - the most successful social networking platform in the world; with over a billion user base, just extended social to search, with their introductory - Graph Search. You can find more about this feature from Facebook Graph Search official page.

Open Graph makes Facebook a catalogue of user actions: the events your friends liked, the pictures you loaded, the places your friends checked into, what you are listening to on spotify etc. these activities are stored in the open graph database as stories which are made available to other users through Graph Search.

Facebook has proved to be a very useful platform with a lot of possibilities for marketers since it came to prominence, however, this post is directed towards highlighting just three of what is possible with facebooks’ new Graph Search.

Search Visibility:

Marketers will be able to refine Facebook business pages with tags, relevant information, categories and also post authentic compelling contents to position them for Graph Search; just like what SEO (Search Engine Optimisation) marketers do. This process is very important to make a business discoverable by users who might be interested in what your business is offering but turns to graph to search for it. This can also be referred to as Facebook Graph Optimisation.

Targeted Ads:

Graph tracks users’ activities by logging their interactions with the platform and applications, these activities can be used by marketers to run targeted adverts e.g. setting up a campaign that targets users that are interested in fashion and style in a particular location.

Competition & Market Entry Analysis:

Facebook Graph Search is an excellent feature to help businesses and brands to do a research to find out who their prospective customers are, what they are interested in and what they can do to position themselves to capture their customers’ interests. It can also be used to search for competitor, their fans and what they interact with.

Facebook Graph search is still in its introductory stage and will surely evolve. Marketers will also find out new and creative ways to use this powerful social tool. We will definitely keep you updated on how Facebook Graph is evolving and what marketers can do to leverage this social goldmine. Just stay alive :D

Michael Abisuga,
Idea-to-Reality Strategist,
E-mail:   This email address is being protected from spambots. You need JavaScript enabled to view it. m



Read 1942 times Last modified on Tuesday, 14 January 2014 14:00
Rate this item
(0 votes)
Michael Abisuga

Idea-to-Reality Strategist

Question? Concerns?

Subscribe to get internet marketing and Gavaar related contents as they drop

+234 806 112 6646

Get the latest news