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Introducing Marketing Automation into Nigeria

23 September 2015 Written by 
Published in Marketing Automation

Imagine the possibilities of knowing exactly those interested in your products and offerings. Imagine the amount of time you will save by using a system that provides a targeted form of marketing that gets rid of 'guessing' during sales. Imagine a system that is setup to engage and nurture your target audience seamlessly.  What of a marketing system that the next action is based on your prospects  previous action, guiding your lead to the path of conversion to loyal customers.

All these and much more are possible with marketing automation:

Marketing automation uses software to deliver the most relevant content to the most receptive target audience and better enable them to convert. The software used helps to streamline and reduce the time-intensive labor of marketing tasks. The marketer’s role is to tell the software what type of outcome they want.

Marketing automation gather intelligence to track user behaviour on social media or your website and then gain leads. These leads are then nurtured through targeted messages and/or responses. The leads are guided through the marketing funnel using email marketing tactics recommended by the software.

Marketing automation is a buzzword, but it’s not very well understood.  It is sparsely used in the Nigerian Marketing landscape, we recommend marketing automation for businesses that are ready to take their digital marketing efforts to the next level. Both B2C (business to consumer) and B2B  (business to business) companies can make use of this system.

The system opens up a world of endless possibilities that we will cover in subsequent posts.

At Gavaar, we have certified Marketing Automation professionals in house that will create marketing goals for your projects and use the tools available to achieve measurable results.

You can contact us to make any request and you can also book a presentation.

 

Michael Abisuga

Idea-to-Reality Strategist

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Read 3718 times Last modified on Friday, 25 September 2015 07:13
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Michael Abisuga

Idea-to-Reality Strategist

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