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The Kitchen, Living Room and The Other Room

19 October 2016 Written by 
Published in Digital Marketing
The Kitchen, The Living Room &amp; The Other Room The Kitchen, The Living Room & The Other Room Gavaar

 Recently, Nigeria witnessed an outburst over its' president speech that his wife belongs to the kitchen, living room and the other room. The issue is a very sensitive one that has generated global reaction with a lot of individuals, bodies and organisation weighing in on the debate, with various views, positions and analysis.

Fortunately, I am not here to bore you with another perspective analysing why someone is wrong or right, or who goofed. Rather, I am here to relate the kitchen, living room and the other room to a business digital marketing operations, because that's what we do. Cool

We will make some representation of some key spaces and throw-in other representations.

Just like the home/house is the building space for every family, your company should have a digital marketing backend, a building space - where you constantly decide, deliberate and prepare how to engage with your target audience(s).


The Living Room

The Living Room happens to be the strategy room, what happens in the living room should decide what you take to the Kitchen. The Living room is where you deliberate on strategy, analyse your current marketing goals and objectives and decide when (time), where (platforms/channels) and how to feed your consumers with your final product. 


The Kitchen 

The kitchen is the place where you cook what your target market will consume. This is your content power-space. It is where you do the dirty work of blending different ingredients, using texts, images, sounds and videos to prepare a delightful masterpiece that your target will find irresistible for consumption. In short,  it is where you prepare what you feed your consumers.  


The Other Room

The Other Room is a very delicate place where the main stakeholders sit and analyse the final outcome of the digital marketing drive. If their marketing goals has been met, If they should continue with the same drive, refine it or discard it for a new strategy. This is where the head of digital marketing goes to present what they have achieved to the head of the company, or where a consultant gives a report of success rate to a client.


That was rather short.  Well, that's because sometimes in life you have to keep somethings short to avoid analysis paralysis. Laughing

Let me know your views and you can also .. .. 


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 Michael Abisuga  

Idea-to-Reality Strategist  

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Call or WhatsApp this number to get more details: 08061126646 






Read 977 times Last modified on Thursday, 01 December 2016 08:41
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Michael Abisuga

Idea-to-Reality Strategist

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