Fortunately, I am not here to bore you with another perspective analysing why someone is wrong or right, or who goofed. Rather, I am here to relate the kitchen, living room and the other room to a business digital marketing operations, because that's what we do.
We will make some representation of some key spaces and throw-in other representations.
Just like the home/house is the building space for every family, your company should have a digital marketing backend, a building space - where you constantly decide, deliberate and prepare how to engage with your target audience(s).
The Living Room
The Living Room happens to be the strategy room, what happens in the living room should decide what you take to the Kitchen. The Living room is where you deliberate on strategy, analyse your current marketing goals and objectives and decide when (time), where (platforms/channels) and how to feed your consumers with your final product.
The kitchen is the place where you cook what your target market will consume. This is your content power-space. It is where you do the dirty work of blending different ingredients, using texts, images, sounds and videos to prepare a delightful masterpiece that your target will find irresistible for consumption. In short, it is where you prepare what you feed your consumers.
The Other Room
The Other Room is a very delicate place where the main stakeholders sit and analyse the final outcome of the digital marketing drive. If their marketing goals has been met, If they should continue with the same drive, refine it or discard it for a new strategy. This is where the head of digital marketing goes to present what they have achieved to the head of the company, or where a consultant gives a report of success rate to a client.
That was rather short. Well, that's because sometimes in life you have to keep somethings short to avoid analysis paralysis.
Let me know your views and you can also .. ..
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