Follow this steps below for a perfect social media audience research:
Step 1) Make Research on Your Competitors’ Social Media Strategy.
Before you start making research about your competitors, it’s important to do a serious search about them on social media. Are they present on Instagram? Twitter? Facebook? YouTube? Knowing what platforms your competitors are active on will allow for a more comprehensive understanding of their social media strategy. Borrow their best ideas, but adding and coming up with yours gives you an edge.
You should also be paying close attention to your competitor’s descriptions. What keywords are they choosing to describe their company? If they are cool, then pull ideas from their descriptions and incorporate what’s appealing into your own.
Once you’ve understood where your competitor’s strength lies, the next step is to consider if you should also be present on these networks. If your competitors are active on a social media channel and have a good following, then definitely there's a big task for you alerting you to be engaged on that channel as well.
Step 2) Target your audience with social media advertisement
You can reach your customers organically, but the most effective and powerful way to target your audience is by implementing the power of social media advertising.
Facebook automatically allows you to target your adverts by geographical location, age, gender, language, Interests, Demographics and Behaviors.
Preview of a Facebook Power Editor
On Twitter, you can use Twitter Ads, Promoted Accounts, or Promoted Trends to advertise to your audience.
Twitter offers more detailed options. Your audience research might have revealed characteristics about your target customer that you can put to use here.
With Twitter’s detailed targeting, you make sure your adverts add users with interests, location, age, language, gender, behaviors, and using keywords aligned with your findings. However, the platform also has a tool, which allows you to target audience based on their previous engagement and interactions with your content or website. To use this tool, you’ll need a Twitter Ads account.
Preview of a Twitter Ads Campaign
One of Instagram best features is the ad targeting options with your audience research, you can optimize your Instagram ads to better align with your target customers. When creating and running an Instagram advert.
Make sure you use hashtags that are common to your target audience. Take note of the hashtags other businesses in your industry use, and test it.
Be consistent and use it regularly so that your target audience can recognize your content immediately.
Read and understand the above steps to get the most out of your valuable audience research and boost your business.