Social Media Marketing (13)
All about online conversation
Social media is the collective of online communications platforms dedicated to interaction, engagement, content-sharing and collaboration.
Social media audience research is very important for the success of a business social media strategy. If you don’t know who you’re interacting with, engaging with and advertising with you are wasting valuable time and funds because you are getting the wrong audience.
“Social media is a catch-all term for a variety of Internet applications that allow users to create content and interact with each other”.
In the use of social media, one can attract both criminal and civil liability if due caution is not exercised.
Defamation is a civil wrong that can easily be committed in the use of social media.
I was a keynote speaker at the just concluded Advertising Practitioners Council of Nigeria (APCON) workshop on the Effective Use of Social Media Advertising and Management. I was commissioned to deliver a paper titled 'Social Media Data, Generation and Usage'.
We started the presentation with the definition of Social Media and why it has become paramount for brands to use it to reach out to a wider range of consumers.
Good artists copy, great artists steal ~ Pablo Picasso. A classic example of this quote is Instagram Stories, a new feature on instagram that is obviously a Snapchat clone. They practically just copied and pasted all of Snapchat's features; in what most Tech enthusiast call the most prolific product cloning in recent times. Incredibly, Instagram's CEO Kevin Systrom essentially admitted to copying Snapchat in an interview with Tech Crunch, saying:
Gavaar Solutions Limited was nominated in two categories at the just concluded Nigerian Technology Awards. The two categories are : - The Best Mobile Marketing and Advertising Agency and The best Social Media Marketing Company of the year. We are glad to inform you that we won the Award for the best social Media Marketing Company of the year 2015 at the Awards. All thanks to all that voted. We also appreciate our clients and friends, this will not be possible without your support. This is the beginning of great things.
Before now, it was impossible to run paid Adverts on Instagram, because the feature was in its testing phase and was only available to some big brands and in some countries. We have had a lot of requests from clients and prospects regarding running Paid Adverts on Instagram. The Advert feature is now available only to power users in selected locations. We are happy to announce to you that Instagram Ads is now available for brands in Nigeria and we can help you run a well integrated campaign on the platform.
Gavaar has been nominated in the Social Media Marketing Company of the year category of the Nigeria Technology Awards. Please click on this link: bit.ly/GavaarA, then click the technology business category tab and look for Social Media Marketing Company of the year and Click and Vote GAVAAR.
Thanks and God bless you all.
It is a known fact that everything on earth is dependent on time. The failure and success of a relationship also depends on both parties understanding timing, because for everything there is a time and a season.
In real-life relationships,couples need to understand the best time to make certain moves on their partners.
The Stone Age has passed; the industrial age is now history, the age we live in can arguably be regarded as the Information Technology age, well is ok if you don’t agree with that. But no one can deny the role of information Technology in every sphere of life and business. This brings me to the sphere of Information Technology that has changed the way Information is being circulated and consumed – Social Media.