Search Engine Optimisation (6)
Search Engine Optimisation Resource and Thoughts
Search Engine Optimization (or SEO for short) is the art of getting your website to the top of the search rankings. Why would you want to get to the top on Google? Well, here is my elevator pitch for why SEO could be the best investment you ever make in your website and your business:
When client ask us for our Search Engine Optimisation (SEO) credentials, we point them to our company website ( www.gavaar.com). We have succeeded in bringing Gavaar to the first search result page on Google and other search engines in less than 18 months with basically just SEO practices. We are positioning the brand as the leading internet/digital marketing firm in Nigeria with search engine optimisation being a part of the mix.
This is going to be a rather short post as it is not something that we should consider much of a controversy. There are billions of searches done on search engines per day, with Google holding more than 80% of these searches, of a certainty, people only search for what they are interested in.
Search Engine Optimisation (SEO) is a technical practice; however it involves a lot of marketing activities. There are possibilities for higher success rates in your SEO implementation when it is treated more as a marketing function than a technical practice. SEO practitioners need to understand the company’s policies, services, products, business strategy, branding, business structure, competitive landscape and other business components such as efforts of other marketing divisions, whether Online or Offline.
Search Engines are tools driven by intent. For you to grab a market share of the traffic search engines provide for your industry it is important to understand your audience. Once you understand how your target market searches for goods, services and products, you can position yourself to reach those audiences and ultimately keep them.
The Internet is disruptive - disruptive in the sense that it has caused a dramatic change in people’s behaviour, it has changed the way we interact, shop, bank, learn, travel etc. So having your website rank well in search engines when people are looking for a product, service or resource your business provides is critical to the success of your business, but achieving such prime status on search engines is not a simple matter.