People, most especially marketers usually box-up or categorize digital consumers into a web of mysteriously connected individuals who exist in a multifaceted cyber world of their own. They are a mystery: they speak a different language, react to information differently and they communicate in a way we don’t understand, turning the world of marketing upside-down. The digital consumers are different, we are made to believe… But are they really? ...
Facebook is the number one social media platform in the world, housing over 2 billion users, with the addition of the possibility of reaching over 700 million users on Instagram, just because Facebook owns Instagram.
Whether or not your business is suited to digital marketing depends very much on the nature of that business, where it is now, and where you want it to go in the future. If, for example, you’re a dairy farmer in rural Benue state Nigeria, have a fixed contract to supply yam to the local co-operative, and have little, if any, scope or ambition to diversify and grow your business year-on-year, then digital marketing probably isn’t for you. Likewise, if you’re a local butcher with an established client base in a thriving market town in the Abule-Egbe-Abattoir area of Lagos state Nigeria, and simply want to maintain the status quo, then again you’ll probably do just fine without digital marketing.
There is a joint close to my house, where I always branch to take cold drinks on hot afternoons. I just discovered Coca-cola had made a smaller bottle size, now being sold at the same price we used to buy a bigger one. "This is a recession bottle," I mumbled to myself in annoyance. But then, instead of reducing the size, why can't they eliminate the cost of making a bottle to give us more content, and serve the drink into cups straight from a water-dispenser-like device?
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In 2017, your target audience will become more choosy and highly impatient towards a sub-standard website. Your website is your most precious digital asset and should properly represent your business or brand.
Those running a business or organisation without a website are going to be the biggest losers in 2017.
Search Engine Optimization (or SEO for short) is the art of getting your website to the top of the search rankings. Why would you want to get to the top on Google? Well, here is my elevator pitch for why SEO could be the best investment you ever make in your website and your business:
Recently, Nigeria witnessed an outburst over its' president speech that his wife belongs to the kitchen, living room and the other room. The issue is a very sensitive one that has generated global reaction with a lot of individuals, bodies and organisation weighing in on the debate, with various views, positions and analysis.
I was a keynote speaker at the just concluded Advertising Practitioners Council of Nigeria (APCON) workshop on the Effective Use of Social Media Advertising and Management. I was commissioned to deliver a paper titled 'Social Media Data, Generation and Usage'.
We started the presentation with the definition of Social Media and why it has become paramount for brands to use it to reach out to a wider range of consumers.