Recently, Nigeria witnessed an outburst over its' president speech that his wife belongs to the kitchen, living room and the other room. The issue is a very sensitive one that has generated global reaction with a lot of individuals, bodies and organisation weighing in on the debate, with various views, positions and analysis.
I was a keynote speaker at the just concluded Advertising Practitioners Council of Nigeria (APCON) workshop on the Effective Use of Social Media Advertising and Management. I was commissioned to deliver a paper titled 'Social Media Data, Generation and Usage'.
We started the presentation with the definition of Social Media and why it has become paramount for brands to use it to reach out to a wider range of consumers.