Good artists copy, great artists steal ~ Pablo Picasso. A classic example of this quote is Instagram Stories, a new feature on instagram that is obviously a Snapchat clone. They practically just copied and pasted all of Snapchat's features; in what most Tech enthusiast call the most prolific product cloning in recent times. Incredibly, Instagram's CEO Kevin Systrom essentially admitted to copying Snapchat in an interview with Tech Crunch, saying:
Before now, it was impossible to run paid Adverts on Instagram, because the feature was in its testing phase and was only available to some big brands and in some countries. We have had a lot of requests from clients and prospects regarding running Paid Adverts on Instagram. The Advert feature is now available only to power users in selected locations. We are happy to announce to you that Instagram Ads is now available for brands in Nigeria and we can help you run a well integrated campaign on the platform.