She made over 100 million Naira combining her website with social media: See why you need a website
In today’s digital landscape, social media and messaging apps dominate the way we communicate and consume information. While these platforms are powerful […]
Don’t get left behind: How Marketing Professionals can leverage the advancement of Artificial Intelligence
In an era dominated by technological advancements, the rise of Artificial Intelligence (AI) is transforming industries, and marketing is no exception. As […]
Be careful before embracing Artificial Intelligence
I recall the days when our entertainment was confined to a black and white TV with an antenna, tuning into local stations […]
Navigating the Shadows: A Guide to Avoiding Social Media Shadow Bans
Social media has become an integral part of our daily lives, offering a platform for individuals and businesses to connect, share, and […]
Unleashing the Global Market: Tap into Worldwide Audiences with an Always-On Website
In today’s business landscape, it is common to come across companies that provide round-the-clock services to cater to their customers’ needs. Whether […]
AI and Automation in Digital Marketing: The Future of Efficiency and Scale
Artificial Intelligence (AI) and automation are transforming the way digital marketers work. From analyzing customer data to automating various aspects of the […]
Personalization in Digital Marketing: The Future of Customer Engagement
As technology continues to evolve, consumers have become more accustomed to personalized experiences across digital channels. From tailored product recommendations to personalized […]
‘CEO of Shell’ for a day
In an experiment, Robbrecht van Amerongen, the manager of business innovation in a technology firm, changed his job description on LinkedIn to […]
Misconceptions About Digital Marketing
Digital marketing has become a fundamental aspect of modern business, and its importance has only increased with the ongoing shift towards online […]
From “Hi” to “I Do”: The Digital Marketing Journey from Leads to Customers
Allow me to begin with a story about a single lady who is struggling to choose a suitable partner for marriage. She […]
Is your website a great marketing tool?
The attention span of the average internet user is very small and you don’t want to use alot of resources and time […]